Saturday, May 7, 2011

Geographic Information System


Geographic information system is a special category of DSS that use data visualization technology to analyze and display data for planning and decision making in the form of digital maps. The software can assemble, store, manipulate and display geographically referenced information tying data to point’s lines and areas on a map. GIS thus can support decisions on geographic issues like:

  1. Identifying the best site to locate a branch office based on number of households in a neighborhood.
  2. Targeting pockets of potential customers in a particular market area.
  3. Repositioning promotions and advertising based on sales.
  4. Determining the optimal location of a new distribution outlet. Read More   


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